No land

Exploring Ai land concepts to visualise a fashion street style concept store.My campaign centres around 'no land belongs to anyone' creating connections from all over the world starting at the roots of the company's manufacturing Bangladesh and the London based team and then to #nolanders! No land belongs to any one person and this is carried through the whole brand and i wanted to show this visually by different lands and different immersive rooms. What stood put to me the most from this brand was the missed market of modest streetwear and the aspect of layering this collection up looked far more interesting so i looked into this from a personal perspective and chose to showcase the collection in a modest way accessible to all audiences and their future market customers in the Middle East!